This incited us to test the level of impact this specific element had. Using yellowHEAD’s creative analysis technology, Alison, we assessed Bingo Bash’s creatives and saw a significant difference in performance between videos with and without sound. We recognized an opportunity to test changes in our Bingo Bash ads and creatives, and further optimize GSN’s ad spend. YellowHEAD constantly searches for opportunities to improve campaign results by testing different elements of our activity.
Increase the amount of high-value users and players, while increasing new user CvR.
